Rastro Creators is an AI production studio based in Madrid, Spain. We direct and produce advertising films, commercials, campaigns and creative photography using AI as our production medium. Founded in 2024 by directors Arturo Roa and Simón Calle, it combines over twelve years of advertising craft with the most advanced generative tools.

Three lines: AI Direction (films, commercials and branded content with digital casting and generative cinematography), Creative Photography (image campaigns, lookbooks and hyper-realistic stills for product, fashion and hospitality) and Post & Finishing (color, compositing, sound design and motion). From script to final master.

Cost depends on scope: number of characters, environments, duration and complexity. An AI brand manifesto film usually starts at a more accessible range than traditional production, because it removes physical shooting, locations and on-set crew. Send your brief to rastrocreators@gmail.com and we return an itemized quote within 48 hours.

We answer every brief within 48 hours. Production times vary, but AI lets us iterate far faster than traditional shoots: from concept to master in a fraction of the usual time, with up to 2 rounds of revision per deliverable.

We operate from Madrid for clients across Spain, Europe and Latin America. We work with brands and agencies on projects ranging from branded content to editorial, and from product to hospitality.

No. At Rastro, artificial intelligence is the medium, not the aesthetic. Every piece is born from cinematic craft: script, rhythm, gaze, casting and light as a decision. AI frees the director — it doesn't replace them. The result meets broadcast standards with a human finish.

We are a house of authors: directors with real advertising track records (Coca-Cola, Mastercard, Visa, McCann, Leo Burnett, Ogilvy) bringing that craft into the generative language. We are not an agency that uses AI; we are a studio where AI is the medium — strong narrative intention, refined aesthetics and technical precision.