Simón Calle — Director · Co-Founder

Colombian filmmaker, graduate of CIEVYC film school in Buenos Aires. More than twelve years in the advertising industry before settling in Madrid and founding Rastro Creators in 2024.

He has directed and produced work for Coca-Cola, McDonald's, Oreo, Starbucks, Domino's Pizza, Visa, Mastercard, Ford, Nutressa and ALSEA — collaborating with agencies such as McCann, Leo Burnett, Ogilvy and MullenLowe across Colombia, Argentina, Mexico and the United States.

His work has focused on advertising photography and commercial direction, with a strong emphasis on product. He builds every piece from storytelling, using narrative tools like graphic design, stop motion and animation. Today he brings that same craft into the language of AI — without losing the cinematic gaze.